When pricing merchandise for sale many times the terms "% margin" and "% markup" are interchanged yet when a percentage margin is stated in conversation and markup was calculated or visa versa the profitability to the business is impacted. The calculator below illustrates the differences in percentages.  
       
       
       
  RETAIL PRICING CALCULATOR  
    Use This Column To Find Margin & Markup When Cost & Sales Price Is Known Use This Column To Find Sales Price When Margin & Cost Is Known Use This Column To Find Cost When Margin & Sales Price Is Known Use This Column To Find Sales Price When Markup & Cost Is Known Use This Column To Find Cost When Markup & Sales Price Is Known    
  % Margin 25.0%  
  Cost    
  Sales Price  
  % Markup